The “golden spiral” is logarithimic spiral which growth factor is the φ, or the golden ratio. All of these rectangles here are called “Golden Ratio Rectangles”. This will continue until the squares become too small. Inside this rectangle you will add one square of 382 x 382 px. This will leave a 382 x 618 px rectangle on the left side. Then we will add 618 px x 618 px square on the right side of the rectangle. This rectangle is within the Golden Ratio. Let’s imagine that we have a rectangle of 1000 pixels width and we will divide the width with the Golden Ratio. Golden ratio is not equally exact to Fibonacci sequence, but it is derived from it. Fibonacci sequence is a naturally occurring sequence of numbers that is found everywhere in nature. This ratio is derived from the Fibonacci sequence. The secret lies in the numbers and the exact proportions are 1:1.618. It can be found in architecture, renaissance paintings, sculptures, music, industrial design and modern art. It is one of the most classic of known rules in the history of art. This same aesthetic asymmetry can be found in the natural world in plants, animals, insects and human bodies. What exactly is the Golden Ratio? Even the Ancient Greeks knew about these divine numbers and called it in the name of “Phi”. You might have heard about it, you might even have used it in some art classes, but maybe it never occurred to you that the same rules that applied by the Ancient Greeks, are still applicable in modern digital design. At times we separate artistic traits and mathematical traits from each other, but in reality, mathematics can come handy when we are talking about design. ![]() Here, a tool what has been used for centuries, comes in to the picture. We want to create visual hierarchies that catch the eye, are clear, readable but also stand out from the crowd. ![]() We want to communicate clearly and effectively and the major part of UI and UX Design is how to get the message through, with an aesthetically pleasing way to the viewer. “In order to have any rules to break, we need to know them first.” Design is not Random, Design is Communication
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